About Frugra

This is the name of a cereal product manufactured and sold by the confectionery and food manufacturer Calbee. Granola is a mixture of baked granola made from oats, brown rice, and other grains and sugars, mixed with dried fruits, and is rich in dietary fiber, iron, vitamins, and other nutrients. It is generally eaten with milk or yogurt. 1991, the product was launched under the name “Fruits Granola,” and in 2002, strawberries were added as an ingredient, which won the support of women. 2011, the product name was changed to “Fruits Granola” to strengthen sales promotion, and in 2012, it was launched in drug stores, home centers, etc. In 2012, the company expanded its sales channels beyond supermarkets, including drugstores and home centers, and Fruits Granola has become a hit product that boasts outstanding sales in the Japanese cereal market.

Granola made from carefully baked grains such as oats, rye, and brown rice, combined with sweet and sour fruit, is the perfect way to wake up in the morning. Please enjoy the delightful crunchy texture of granola and the harmony of tastes created by the combination of fruits.

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